HarperCollins and Macmillan unveil exciting new children’s book programs featuring popular characters, expanding into innovative formats for young readers.
September 2026 marks a transformative month in children's publishing with two major reveals from leading publishers targeting the youth market. HarperCollins and Macmillan are launching enticing new publishing programs centered around beloved characters, showcasing diverse and engaging formats designed to capture the imagination of young readers.
HarperCollins Unleashes DC Comics for Young Readers
HarperCollins's HarperPop imprint has inaugurated a fresh publishing initiative focused on DC Comics characters, in collaboration with Warner Bros. Discovery Global Consumer Products. This new program is carved out for children aged up to 12 and includes titles ranging from leveled readers and coloring books to interactive middle-grade novels.
David Linker, VP and editorial director at HarperCollins Children’s Books, stated, “DC Comics is perennially loved by kids of all ages. Who didn’t grow up wanting to be Batman, right?” This new approach offers exciting original content exploring the expansive DC universe, not tethered to specific films or TV shows, making it perfect for young, burgeoning readers.
The program kicked off with two titles: DC: I Am a Super Hero, an early reader, and Teen Titans Go! Doodles, featuring over 85 doodle activities. Upcoming releases include Merry Little Batman: A Sticker Storybook Adventure this month and Teen Titans Go! Totally Awesome Sticker and Activity Book set for October. HarperPop plans to add around two to three new titles each season, infusing creativity and fun into the offerings.
Looking ahead, Linker mentioned a unique addition: the first-ever Batman-themed potty training book, Batman Breaks for the Bathroom, slated for March 2027, as well as interactive, pick-your-path storybooks, such as DC You Choose: The Joker Takes Over, coming in April 2027. This array of titles aims to enhance reading experiences and engage children actively.
Macmillan’s Palm Pals Expand into Publishing
Meanwhile, Macmillan Children’s Books has secured global rights to publish content related to the Palm Pals brand through a strategic licensing agreement with Aurora. The Palm Pals, having captured over 50 million fans worldwide since 2020, are palm-sized plush figures known for their charming personalities.
Chloë Pursey, publishing director for Macmillan, shared her enthusiasm: “We’ve had our eye on Palm Pals for a little while. I’ve always been a fan of that kawaii aesthetic—everything cute and cozy.” This affinity aligns perfectly with Macmillan’s goal of delivering experiences that resonate with both children aged four to seven and a nostalgic Gen Z audience.
The publishing initiative began with Best Friends: A Cute and Cosy Colouring Book and Super Cute Search-and-Find, both released this summer. Upcoming projects include a themed advent calendar coloring book and several titles set to roll out through 2027, reinforcing Macmillan's commitment to quick market entry and engaging formats.
Despite currently focusing on coloring and activity formats, Pursey acknowledged the possibility of expanding the offering to include collector guides and narrative-driven content in the future. The initial launch specification covers U.K. and export markets, with plans for U.S. entry expected in 2027, underscoring Macmillan’s strategic approach in growing the Palm Pals brand.
Expanding Intellectual Property Options with Joy Berry
In another significant development, Hilco Global is seeking partnerships for the extensive intellectual property portfolio of Joy Berry, a notable children's author credited with pioneering self-help literature for kids. The catalog comprises over 200 titles that collectively have sold an impressive 85 million units.
Sophie Partridge from Peachtree Consulting highlighted Berry’s work as not merely a collection of books but rather an interconnected ecosystem. “The catalog is built around a structured approach to childhood behavior and life skills that continues to resonate today,” she remarked, suggesting its potential appeal across various formats, including audio, educational platforms, and animation.
The initiative offers flexibility for interested parties, who may choose from various licensing agreements or outright acquisitions. This move signals a growing trend toward the consolidation and reimagining of legacy content for contemporary audiences.
Additional Developments in Children's Publishing
Various other initiatives are also shaping the current climate in children's literature. Sesame Workshop recently launched a multiplatform celebration of the classic title The Monster at the End of This Book, featuring a mix of new publications and digital adaptations. Meanwhile, Hasbro introduced trivia game books based on classic games like Monopoly and Clue, indicating a rise in engaging interactive formats aimed at younger audiences.
As publishers navigate this vibrant landscape, the focus remains on creating relevant and engaging content for children, ensuring that these beloved characters and properties continue to inspire and connect with new generations. The future of children's publishing is indeed bright, with opportunities for growth and innovation abound.
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